Industry · Fashion, Perfumes & Retail
Announce the drop, answer the size question, close the sale — in one chat
Product-drop broadcasts to your list, size and fit questions handled instantly, and a card checkout in the conversation — for boutiques, perfume houses and retail brands across Oman and the GCC.
Broadcasts with photos and video · reserve-with-deposit · named personal-shopper threads
What goes wrong today
A drop announced by Story that most people miss
The people most likely to buy follow you — and see a fraction of what you post. The channel is working against you.
"Is this true to size?" forty times a day
The same fit questions arrive on every product, and answering them by hand is most of a salesperson's day.
The customer is sent to a website and lost
A warm conversation ends at "here's the link", and the sale depends on them finding their way through a checkout alone.
What you can do with it
Drop and restock broadcasts with photos
Send the new collection — images, short video, price — to an opted-in list that opens almost every message.
A size and fit guide as a bot flow
The bot walks the customer through measurements or a fit comparison, answering the forty daily questions without a person.
"Reserve my size" with a deposit
A customer holds a specific size with a small payment, so the piece is kept and the sale is committed.
A personal-shopper thread with a named agent
A returning client keeps a private conversation with the same stylist, so the boutique relationship survives the move online.
VIP early access
A segment of top customers gets the drop a day early — a message, not a spreadsheet someone maintains by hand.
How it works
- 01
Build the segment
Group customers by what they've bought, how much they spend, or a VIP tag, so the right message reaches the right list.
- 02
Broadcast the drop
Photos, a short video and the price go out individually. Replies open a conversation, and the sale starts there.
- 03
The bot handles sizing and availability
Common fit and stock questions are answered instantly; anything bespoke goes to a stylist.
- 04
Reserve and pay in the chat
The customer holds a size with a deposit or pays in full by card in OMR — without ever leaving the conversation.
Feature by feature, and what it changes
| Capability | What it changes for the business |
|---|---|
| Opted-in broadcast list | The drop reaches buyers directly instead of competing with a feed algorithm. |
| Size-guide bot flow | The same forty fit questions are answered without occupying a salesperson. |
| Reserve with a deposit | The piece is held and the customer is committed, which cuts held-then-abandoned items. |
| Named personal-shopper threads | The relationship a boutique is built on continues in a private, ongoing conversation. |
| VIP segment | Early access is a single message, not a manual list someone forgets to update. |
| Bilingual, image-rich messaging | Arabic and English customers both get product they can see and a bot they can talk to. |
The shape of it
- ~90%+estimate
- WhatsApp open rate for a drop vs a Story's typical reach
- OMR
- in-chat card checkout
- 1:1
- personal-shopper conversations
- Deposit
- holds cut held-then-abandoned pieces
Proof
TODO: replace with real client quote — a boutique owner comparing sales from a WhatsApp drop broadcast to an Instagram launch post.
TODO: replace with real client quote — a perfume retailer describing what the size/scent guide bot did to repetitive enquiry volume.
The quotes below are placeholders until real, attributable client quotes replace them. The logo wall is the delivery team's client history — see the note on it.
Our proud clients
Trusted by 40+ brands in Oman
Built by Fizmoh.cloud — the team that has delivered digital work for these organisations across Oman and the GCC.
